Mattel is thrilled to introduce LeBron James as the first doll in the Kenbassadors line. He's a true leader—an activist, philanthropist, and champion for others both on and off the court. A changemaker and tastemaker, this LeBron James Ken doll embodies his signature elevated streetwear style while proudly representing the LeBron James Family Foundation, his nonprofit dedicated to empowering inner-city youth with the tools they need to succeed in life.