BE@RBRICK x Kellogg's Sooty The Bear 400%
A nostalgic icon meets designer toy royalty in this limited edition BE@RBRICK x Kellogg’s Sooty The Bear 400%. Paying tribute to the beloved vintage Kellogg's mascot, this collectible blends retro cereal box charm with Medicom Toy’s signature BE@RBRICK form.
Standing at approximately 280mm tall, Sooty gets a modern twist—his classic golden-yellow fur and red overalls are perfectly detailed on the glossy BE@RBRICK canvas. Whether you're a pop culture connoisseur, a vinyl toy collector, or just a fan of breakfast-era throwbacks, this piece is a must-have.
Highlights:
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Official Medicom Toy release
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Features Sooty the Bear from vintage Kellogg's branding
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400% scale (approx. 280mm / 11 inches tall)
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High-quality finish and articulation
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Limited availability—don’t sleep on this one!
Bring a bite of nostalgia to your shelf—BE@RBRICK x Kellogg’s Sooty is here to sweeten your collection.